The advent of digitalization has empowered entrepreneurs all over the world and given them the means to pursue their goals. If we talk about the education sector alone, technology like a fully-fledged Learning Management System has started a whole new wave of thought leadership and mentorship in the industry. Those who have the knowledge and expertise about any field also have the means to share it with the interested audience. Targeted advertisements have made it very easy to reach out to the right set of people, spread the word about the content you have to offer.
Here is a step by step guide on how you can build your own online educational platform from scratch! [/ohio_text]
Decide upon your niche and the topics you need to teach:
Reflect on your skill-sets and capabilities and draw out what you have to share with the world. What is it that you are really good at? Is there a demand in the market for people who share these skill sets? Are there enough courses or material available on the same? If yes, what are they lacking?
Create a lesson plan and fixate on lecture flows:
Once you have decided upon the topics, it is time to understand how you will go through them. The chronology should be such that it is easy to follow for anyone who is beginning with the course. Create content for the same and decide how you will divide content among various lectures and how you will conduct each of your lessons. Generate all the resources like assignments, notes, quizzes, or modules for these lessons.
Shoot the content:
You do not necessarily need a professional camera setup. Though it is true that better quality attracts higher views, it doesn’t mean that average quality videos are doomed. Make sure that the audio quality is perfectly sound, we can compromise a bit on the video quality as long as the speech is crystal clear. You could use a digital board to shoot lessons, get an animated video made, or simply present yourself in the frame and teach like one casually does.
Set up your website:
There are two ways to go about this. Either you can use a platform like Spayee or Teachable, or you could develop your own website and integrate a Learning Management System into it. To develop a website, get a hosting space and domain name (preferably reflecting the name of your academy). You could opt for a builder like WordPress for easy website setup, or invest some more and get a trained developer to build and manage your site.
Payment gateway integration:
Once users can generate their profiles and add items to the cart, they should also be able to pay for the transaction to complete. This step is very straightforward, but do keep in mind that proper security checks are important wherever you are collecting user information, so do go through those clauses of the payment gateway you are using.
The last step is a pretty obvious one. Market yourself as much as you can across all the platforms where your target audience hangs out. Once you host a few batches, growing up will get easier as you share reviews and results. Good luck!